The Role of Affect in Attitude Formation: A Classical Conditioning Approach
| Year of publication: |
1998
|
|---|---|
| Authors: | Kim, John ; Lim, Jeen-Su ; Bhargava, Mukesh |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 26.1998, 2, p. 143-152
|