The role of augmented reality app attributes and customer-based brand equity on consumer behavioral responses : an S-O-R framework perspective
Ziyou Jiang and Jewon Lyu
| Year of publication: |
2024
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|---|---|
| Authors: | Jiang, Ziyou ; Lyu, Jewon |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 33.2024, 6, p. 702-716
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| Subject: | AR app attributes | Augmented reality (AR) | Consumer attitude | Customer-based brand equity (CBBE) | EWOM intention | Patronage intention | Stimulus-organism-response (S-O-R) model | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Virales Marketing | Viral marketing | Markenführung | Brand management | Mobile Anwendung | Mobile application | Virtuelle Realität | Virtual reality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-09-2023-4706 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015165270