The role of brand innovativeness and customer hope in developing online repurchase intentions
Year of publication: |
2019
|
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Authors: | Fazal-e-Hasan, Syed ; Ahmadi, Hormoz ; Kelly, Louise ; Lings, Ian N. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 26.2019, 2, p. 85-98
|
Subject: | Brand innovativeness | Customer hope | Brand satisfaction | Repurchase intentions | Product knowledge | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Innovation | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image |
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