The role of business intelligence in marketing decision-making in knowledge-based and high tech start-ups
Jimmy Hill and Terri Scott
| Year of publication: |
2004
|
|---|---|
| Authors: | Hill, Jimmy ; Scott, Terri |
| Published in: |
Research at the marketing-entrepreneurship interface. - Chicago, Ill. : Univ. of Illinois, ISBN 1-884058-15-9. - 2003, p. 155-167
|
| Subject: | Betriebliches Informationssystem | Business intelligence system | Marketingmanagement | Marketing management | Unternehmensgründung | Business start-up | Hochtechnologie | High technology | Wissensmanagement | Knowledge management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003845284