The role of consumer affect on visual social networking sites : how consumers build brand relationships
Aqsa Bashir, Jing (Taylor) Wen, Eunice Kim, and Jon D. Morris
| Year of publication: |
2018
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|---|---|
| Authors: | Bashir, Aqsa ; Wen, Jing ; Kim, Eunice ; Morris, Jon D. |
| Published in: |
Journal of current issues and research in advertising. - Abingdon, Oxon : Routledge, Taylor & Francis Group, ISSN 2164-7313, ZDB-ID 2070081-7. - Vol. 39.2018, 2, p. 178-191
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| Subject: | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Markenimage | Brand image | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10641734.2018.1428250 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012242967