The role of consumer confidence in creating customer loyalty
Yi-Chun Ou, Lisette de Vries, Thorsten Wiesel, and Peter C. Verhoef
| Year of publication: |
2014
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|---|---|
| Authors: | Ou, Yi-chun ; Vries, Lisette de ; Wiesel, Thorsten ; Verhoef, Peter C. |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 17.2014, 3, p. 339-354
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| Subject: | consumer confidence | customer equity drivers | customer loyalty | contractual settings | meta-analysis | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Vertrauen | Confidence | Kundenbindung | Customer retention | Meta-Analyse | Meta-analysis | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010393226