The role of consumer knowledge dimensions on country of origin effects : an enquiry of fast-consuming product in India
Joji Alex N.; Ajin Mathew Abraham
| Year of publication: |
2015
|
|---|---|
| Authors: | N., Joji Alex ; Abraham, Ajin Mathew |
| Published in: |
Vision : the journal of business perspective. - Gurgaon, ISSN 0972-2629, ZDB-ID 2436323-6. - Vol. 19.2015, 1, p. 1-12
|
| Subject: | Brand Familiarity | Product-country Knowledge | Utilitarian Product | COO Cue | Konsumentenverhalten | Consumer behaviour | Indien | India | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Wissen | Knowledge | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011343483