The role of consumer personality trait and brand personality trait in creating customer experience
Bikram Jit Singh Mann and Jyoti Rawat
| Year of publication: |
September 2016
|
|---|---|
| Authors: | Mann, Bikram Jit Singh ; Rawat, Jyoti |
| Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 13.2016, 3, p. 23-42
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| Subject: | Konsumentenverhalten | Consumer behaviour | Persönlichkeitsmerkmal | Personality trait | Persönlichkeitspsychologie | Personality psychology | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011627189