The role of context intensity and working memory capacity in the consumer's processing of brand information in entertainment media
Christopher Rumpf, Benjamin Noël, Christoph Breuer, and Daniel Memmert
| Year of publication: |
2015
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|---|---|
| Authors: | Rumpf, Christopher ; Noël, Benjamin ; Breuer, Christoph ; Memmert, Daniel |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 32.2015, 7, p. 764-770
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| Subject: | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011295610