The role of corporate image in business-to-business export ventures: A resource-based approach
| Year of publication: |
2010
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|---|---|
| Authors: | Spyropoulou, Stavroula ; Skarmeas, Dionysis ; Katsikeas, Constantine S. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 39.2010, 5, p. 752-761
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