The role of corporate versus product brand dominance in brand portfolio overlap : a pitch
Year of publication: |
2016
|
---|---|
Authors: | Wallin, Ann ; Spry, Amanda |
Published in: |
Journal of accounting & management information systems : JAMIS. - Bucharest, ISSN 1843-8105, ZDB-ID 2580712-2. - Vol. 15.2016, 2, p. 434-439
|
Subject: | Pitching research | Marketing | Brand Portfolio Management | Brand Overlap | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Portfolio-Management | Portfolio selection |
-
How did they make it? : an examination of online personal branding : a pitch
Wong, Charlane, (2017)
-
Temprano-García, Víctor, (2020)
-
Culling the brand portfolio : brand deletion outcomes and success factors
Shah, Purvi, (2017)
- More ...
-
The threat of terrorism and tourist choice behavior
Walters, Gabrielle, (2019)
-
Hamdani, Maria Riaz, (2023)
-
Celebrity endorsement, brand credibility and brand equity
Spry, Amanda, (2011)
- More ...