The role of corporate versus product brand dominance in brand portfolio overlap : a pitch
Year of publication: |
2016
|
---|---|
Authors: | Wallin, Ann ; Spry, Amanda |
Published in: |
Journal of accounting & management information systems : JAMIS. - Bucharest : [Verlag nicht ermittelbar], ISSN 1843-8105, ZDB-ID 2580712-2. - Vol. 15.2016, 2, p. 434-439
|
Subject: | Pitching research | Marketing | Brand Portfolio Management | Brand Overlap | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Portfolio-Management | Portfolio selection |
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