The role of custom case materials in action‐based executive education programs

Purpose – This paper aims to explore the growing role of customized case studies in executive education programs. Design/methodology/approach – A general review is provided, mainly from the authors' experience, on designing and employing custom cases. Findings – It is shown that the benefits of designing and using custom cases accrue throughout the program development, delivery and follow‐up phases and can have a positive impact not only on course participants, but also on senior management and teaching faculty. Research limitations/implications – The role of pedagogical tools in executive education remains a largely under‐researched area. Suggestions are made for future work. Practical implications – It is shown how the construction of a case can vary by both content and format to best suit program objectives. Guidelines are also provided for teaching effectiveness. Originality/value – This appears to be the first, in‐depth assessment of the design and use of case studies in executive education.