The role of customer online review in the buying decision process of a digital tourism product : a conceptual framework
A. Permatasari & S.A. Mapuasari, E. Yuliana, N.F. Ahmad
| Year of publication: |
2020
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| Authors: | Permatasari, A. ; Mapuasari, S. A. ; Yuliana, E. ; Ahmad, N. F. |
| Published in: |
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019. - London : Routledge, ISBN 978-0-367-47722-6. - 2020, p. 20-25
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| Subject: | Tourismuswirtschaft | Tourism industry | IT-gestütztes Marketing | Computer-assisted marketing | Kundengewinnung | Customer acquisition | Indonesien | Indonesia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012227462