The role of early adopters in the diffusion of new products : differences between platform and nonplatform innovations
Federico Frattini, Mattia Bianchi, Alfredo De Massis and Uros Sikimic
| Year of publication: |
2014
|
|---|---|
| Authors: | Frattini, Federico ; Bianchi, Mattia ; De Massis, Alfredo ; Sikimic, Uros |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 31.2014, 3, p. 466-488
|
| Subject: | Innovationsdiffusion | Innovation diffusion | Mehrproduktfertigung | Multiproduct production | Wettbewerbsvorteil | Competitive advantage | Industrie | Manufacturing industries | Italien | Italy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010359040