The role of embeddedness for seource integration : Complementing S-D logic research through a social capital perspective
Gaurangi Laud (RMIT Universtiy, Australia), Ingo O. Karpen (RMIT Universtiy, Australia; Copengagen Business School, Denmark), Rajendra Mulye and Kaleel Rahman (RMIT Universtiy, Australia)
| Year of publication: |
December 2015
|
|---|---|
| Authors: | Laud, Gaurangi ; Karpen, Ingo O. ; Mulye, Rajendra ; Rahman, Kaleel |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 15.2015, 4, p. 509-543
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| Subject: | Embeddedness | resource integration | S-D logic | social capital theory | value cocreation | Sozialkapital | Social capital | Service-Dominant Logic | Service-dominant logic | Soziales Netzwerk | Social network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470593115572671 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011494946