The role of emotion discourse and pathic stigma in the delegitimization of consumer practices

Carmen Valor, Javier Lloveras, Eleni Papaoikonomou

Year of publication:	2021
Authors:	Valor, Carmen ; Lloveras, Javier ; Papaoikonomou, Eleni
Published in:	Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 47.2021, 5, p. 636-653
Subject:	egitimacy contests \| delegitimization \| stigmatization \| emotion dis-course \| sentiments \| rhetorical analysis \| Emotion \| Konsumentenverhalten \| Consumer behaviour \| Diskurstheorie \| Discourse theory

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