The role of eWOM in social media on consumer's choice of restaurant selection : an insight into the decision making process
Harpuneet Kohli and Sujata Khandai
| Year of publication: |
2019
|
|---|---|
| Authors: | Kohli, Harpuneet Singh ; Khandai, Sujata |
| Published in: |
Indian journal of economics & business : IJEB. - New Delhi : Serials Publ., ISSN 0972-5784, ZDB-ID 2136804-1. - Vol. 18.2019, 1, p. 37-50
|
| Subject: | eWOM | gender | negative eWOM | positive eWOM | online reviews | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Gastronomie | Restaurant industry | Geschlecht | Gender | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012665820