The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons.
| Year of publication: |
2000
|
|---|---|
| Authors: | Simonson, Itamar ; Nowlis, Stephen M |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 27.2000, 1, p. 49-68
|
| Publisher: |
University of Chicago Press |