The role of implicit and explicit ad memory in ad persuasion -- Rethinking the hidden persuaders
| Year of publication: |
2007
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| Authors: | Goode, Alastair |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - Abingdon [u.a.] : Warc, ISSN 0025-3618, ZDB-ID 20063143. - Vol. 49.2007, 1, p. 95-116
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