The role of information and communications technology in transforming marketing theory and practice
| Year of publication: |
2004
|
|---|---|
| Authors: | Naudé, Pete ; Holland, Christopher P. |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 19.2004, 3, p. 165-166
|