THE ROLE OF INNOVATION IN CREATING THE COMPANY’S COMPETITIVE ADVANTAGE
Year of publication: |
2015-02-16
|
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Authors: | IONESCU, Alexandru ; DUMITRU, Nicoleta Rossela |
Publisher: |
Association of Educational and Cultural Cooperation Suceava from Stefan cel Mare Universit |
Subject: | innovation | competitiveness | company profitability | competitive advantage |
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THE ROLE OF INNOVATION IN CREATING THE COMPANY’S COMPETITIVE ADVANTAGE
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