The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Humberto Fuentes, Jorge Vera-Martinez, Diana Kolbe
| Year of publication: |
2023
|
|---|---|
| Authors: | Fuentes, Humberto ; Vera, Jorge ; Kolbe, Diana |
| Subject: | brand personality | intangible attributes | luxury brands | purchase usage | signalling status | user profile | Luxusgüter | Luxury goods | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Signalling | Markenführung | Brand management | Immaterielle Werte | Intangible assets | Immaterielle Güter | Intangible goods |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12852 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014427398