The role of interaction quality and switching costs in premium banking services
| Year of publication: |
2013
|
|---|---|
| Authors: | Laksamana, Patria ; Wong, David ; Kingshott, Russel P.J. ; Muchtar, Fatimah |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 31.2013, 3 (3.5.), p. 229-249
|