The role of interpersonal communication in developing small-medium size enterprise (SME) client loyalty toward an audit firm

Naruanard Sarapaivanich; Paul G Patterson

Year of publication:	2015
Authors:	Sarapaivanich, Naruanard ; Patterson, Paul G.
Published in:	International small business journal : researching entrepreneurship. - London : Sage, ISSN 0266-2426, ZDB-ID 613488-9. - Vol. 33.2015, 8, p. 882-900
Subject:	audit firm \| interpersonal communications \| professional services \| signaling theory \| small firms \| KMU \| SME \| Wirtschaftsprüfung \| Financial audit \| Dienstleistungsqualität \| Service quality \| Beziehungsmarketing \| Relationship marketing

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