The role of market research companies in the new product development process
E. J. Nijssen, R. T. Frambach and S. A. C. van Loon
| Year of publication: |
1996
|
|---|---|
| Authors: | Nijssen, E. J. ; Frambach, Rudolf T. ; Loon, Saskia A. C. van |
| Publisher: |
Rotterdam : RIBES |
| Subject: | Marktforschung | Market research | Innovationsmanagement | Innovation management | Produktgestaltung | Product design | Theorie | Theory | Produktentwicklung |
| Extent: | 20 S |
|---|---|
| Series: | Working papers / Centre for Market driven Innovations : WP. - Rotterdam : RIBES, Erasmus Universiteit, ISSN 0921-0180, ZDB-ID 1393824-1. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| ISBN: | 90-5086-234-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000952471