The role of marketing channels in supply chain management
Irina V. Kozlenkova, G. Tomas M. Hult, Donald J. Lund, Jeannette A. Mena, Pinar Kekec
| Year of publication: |
2015
|
|---|---|
| Authors: | Kozlenkova, Irina V. ; Hult, G. Tomas M. ; Lund, Donald J. ; Mena, Jeannette A. ; Kekec, Pinar |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 91.2015, 4, p. 586-609
|
| Subject: | Supply chain management | Marketing channels | Logistics | Purchasing | Operations management | Lieferkette | Supply chain | Vertriebsweg | Distribution channel | Logistik | Marketing | Prozessmanagement | Business process management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2015.03.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011422438