The role of marketing-enabled data analytics capability and organisational agility for innovation : empirical evidence from German firms
Giorgi Shuradze, Yevgen Bogodistov and Heinz-Theo Wagner
| Year of publication: |
May 2018
|
|---|---|
| Authors: | Shuradze, Giorgi ; Bogodistov, Yevgen ; Wagner, Heinz-Theo |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 22.2018, 4, p. 1850037-1-32
|
| Subject: | Data analytics | capability | agility | innovation | big data | survey | Big Data | Big data | Innovation | Deutschland | Germany | Innovationsmanagement | Innovation management | Data Analytics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S1363919618500378 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011861677