The role of networking and commitment in foreign market entry process : multinational corporations in the Chinese automobile industry
Joong-Woo Lee, Ibrahim Abosag; Jooyoung Kwak
| Year of publication: |
2012
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|---|---|
| Authors: | Lee, Joong-woo ; Abosag, Ibrahim ; Kwak, Jooyoung |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 21.2012, 1, p. 27-39
|
| Subject: | Internationaler Markteintritt | International market entry | Internationale Unternehmenskooperation | International business cooperation | Multinationales Unternehmen | Transnational corporation | Schwellenländer | Emerging economies | Kfz-Industrie | Automotive industry | Chinesisch | Chinese | Frankreich | France | Südkorea | South Korea | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009488321