The Role of Organizational Identity regarding Change Management

Managing change is always problematic, because it affects both human resource management and the managers. This paper is addressing the question of identity, both individual and organizational, redefining the strengths and limitations in the life of the enterprise and not least, considering the vectors of identity. Also, the identity is presented in the context of change management. The definitions of the identity in management are multiple and we are not presenting here a review of the literature but a pragmatic definition, which will allow the reader to understand the concept and above all be able to put it into practice.