The role of origin of fame in influencer branding : a comparative analysis of German and Russian consumers
Julia Sinnig ; with a foreword by Univ.-Prof. Dr. Christoph Burmann
| Year of publication: |
[2020]
|
|---|---|
| Authors: | Sinnig, Julia |
| Other Persons: | Burmann, Christoph (preface) |
| Institutions: | Universität Bremen (degree granting) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Marketingmanagement | Marketing management | Influencer | Online-Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXI, 316 Seiten Illustrationen |
|---|---|
| Series: | Innovatives Markenmanagement. - Wiesbaden : Springer Gabler, ISSN 2627-1109, ZDB-ID 2665271-7. - Vol. Band 69 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, Universität Bremen, 2019 |
| ISBN: | 978-3-658-27542-6 ; 978-3-658-27543-3 |
| Other identifiers: | 10.1007/978-3-658-27543-3 [DOI] |
| Classification: | Marketing ; Webentwicklung, Webanwendungen |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012212623