The role of perceived knowledge on key brand community constructs of trust, involvement and engagement
Matti Haverila, Kai Christian Haverila, Caitlin McLaughlin, Akshaya Rangarajan and Russell Currie
| Year of publication: |
2024
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|---|---|
| Authors: | Haverila, Matti ; Haverila, Kai Christian ; McLaughlin, Caitlin ; Rangarajan, Akshaya ; Currie, Russell |
| Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8277, ZDB-ID 2538372-3. - Vol. 47.2024, 10, p. 1626-1653
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| Subject: | Brand community | Engagement | Involvement | Necessary condition analysis (NCA) | Perceived knowledge | PLS-SEM | Trust | Vertrauen | Confidence | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Wissensmanagement | Knowledge management | Markenimage | Brand image | Wissenstransfer | Knowledge transfer | Wissen | Knowledge |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MRR-04-2024-0281 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015065531