The role of perceived severity and vulnerability on COVID-19 in explaining hygiene product purchase behavior towards protection motivation
Desy Gistya Anugerah, Fatchur Rohman, Siti Aisjah
| Year of publication: |
2021
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|---|---|
| Authors: | Anugerah, Desy Gistya ; Rohman, Fatchur ; Aisjah, Siti |
| Published in: |
International Journal of Research in Business and Social Science : IJRBS. - Istanbul, Turkey : School of Business, İMU, ISSN 2147-4478, ZDB-ID 2719183-7. - Vol. 10.2021, 8, p. 57-67
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| Subject: | Protection Motivation Theory | Purchase Behavior | Behavioral Intention | COVID-19 | Konsumentenverhalten | Consumer behaviour | Coronavirus | Motivation | Verbrauchereinstellung | Consumer attitudes | Hygiene |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v10i8.1510 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012802867