The role of positioning in the retail banking industry of Sub-Saharan Africa
Year of publication: |
2017
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Authors: | Blankson, Charles ; Ketron, Seth ; Darmoe, Joseph |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 35.2017, 4, p. 685-713
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Subject: | Ghana | Retail banking | Sub-Saharan Africa | Positioning strategies | Qualitative case study research | Privatkundengeschäft | Personal banking | Subsahara-Afrika | Zentralafrika | Central Africa | Bank |
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