The role of recommendation sources and attribute framing in online product recommendations
Yikai Yang, Jiehui Zheng, Yining Yu, Yiling Qiu, Lei Wang
| Year of publication: |
2024
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|---|---|
| Authors: | Yang, Yikai ; Zheng, Jiehui ; Yu, Yining ; Qiu, Yiling ; Wang, Lei |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 174.2024, Art.-No. 114498, p. 1-17
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| Subject: | Artificial intelligence | Competence | Warmth | Online product recommendations | Vice | Virtue | Künstliche Intelligenz | Personalisierung | Personalization | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Social Web | Social web | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.114498 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014549158