The role of response formats on extreme response style : a case of Likert-type vs. semantic differential scales
Joseph F. Rocereto, Marina Puzakova, Rolph E. Anderson and Hyokjin Kwak
| Year of publication: |
2011
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|---|---|
| Authors: | Rocereto, Joseph F. ; Puzakova, Marina ; Anderson, Rolph E. ; Kwak, Hyokjin |
| Published in: |
Measurement and research methods in international marketing ; 22. - Bingley [u.a.] : Emerald, ISBN 978-1-78052-094-0. - 2011, p. 53-71
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| Subject: | Internationale Marktforschung | International marketing research | Kulturelle Identität | Cultural identity | Messung | Measurement | Systematischer Fehler | Bias |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009377924