The role of retail price image in a multi-country context : France and the USA
Barry J. Babin, Adilson Borges, Kevin James
| Year of publication: |
2016
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|---|---|
| Authors: | Babin, Barry J. ; Borges, Adilson ; James, Kevin |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 3, p. 1074-1081
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| Subject: | Culture | France | Image | Retailing | USA | Frankreich | United States | Einzelhandel | Retail trade | Einzelhandelspreis | Retail price | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2015.08.023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011440198