The Role of Retail Promotion in Determining Future Brand Loyalty: Its Effect on Purchase Event Feedback
| Year of publication: |
1999
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|---|---|
| Authors: | Gedenk, Karen ; Neslin, Scott A. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 75.1999, 4, p. 433-460
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