The role of risk preference in referral reward programs
Tuo Wang, Chanho Song, and Michael Y. Hu
| Year of publication: |
2025
|
|---|---|
| Authors: | Wang, Tuo ; Song, Chanho ; Hu, Michael Y. |
| Subject: | Referral Reward | Reward Size | Risk Preference | Tie Strength | Word-of-Mouth | Risikopräferenz | Risk attitude | Virales Marketing | Viral marketing | Theorie | Theory | Experiment | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2023.2291709 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015191704