The Role of Sales Promotion in inducing Impulse Purchases
Year of publication: |
2014-04-02
|
---|---|
Authors: | Amara, Rim Ben ; Kchaou, Abir Sahraoui |
Publisher: |
TechMind Research, Canada |
Subject: | Impulse buying | Impulsion | Promotion | Utilitarian benefits | Hedonic benefits |
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