The role of schema salience in ad processing and evaluation
Joost Loef, Gerrit Antonides and W. Fred van Raaij
| Year of publication: |
Jan. 2002 ; [Elektronische Ressource]
|
|---|---|
| Other Persons: | Loef, Joost (contributor) ; Antonides, Gerrit (contributor) ; Raaij, Willem Fred van (contributor) |
| Institutions: | Erasmus Research Institute of Management (contributor) |
| Publisher: |
Rotterdam : ERIM |
| Subject: | Marketing | Werbewirkung | Advertising effects | Theorie | Theory |
| Extent: | Online-Ressource, 45 p., text |
|---|---|
| Series: | ERIM report series research in management. - Rotterdam : ERIM, ISSN 1566-5283, ZDB-ID 2165786-5. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | nBibliography Systemvoraussetzungen: Acrobat reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001641687