The Role of Selective Information Processing in Price-Quality Inference
| Year of publication: |
2004
|
|---|---|
| Authors: | Kardes, Frank P. ; Cronley, Maria L. ; Kellaris, James J. ; Posavac, Steven S. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 31.2004, 2, p. 368-374
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