The role of self- and functional congruity in cruising intentions
Year of publication: |
2011
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Authors: | Hung, Kam ; Petrick, James F. |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 50.2010/11, 1, p. 100-112
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Subject: | Destinationsmanagement | Destination management | Markenführung | Brand management | Markenimage | Brand image | Kreuzfahrt | Cruise | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour | Persönlichkeitspsychologie | Personality psychology |
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