The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company
| Year of publication: |
2009
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|---|---|
| Authors: | Currás-Pérez, Rafael ; Bigné-Alcañiz, Enrique ; Alvarado-Herrera, Alejandro |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 8680176. - Vol. 89.2009, 4, p. 547-564
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