The role of service value and switching barriers in an integrated model of behavioural intentions
Year of publication: |
2011
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Authors: | Lu, Tim ; Tu, Rungting ; Jen, William |
Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 21017797. - Vol. 22.2011, 10 (1.10.), p. 1071-1090
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