The role of social media content format and platform in users' engagement behavior

Hamidreza Shahbaznezhad & Rebecca Dolan & Mona Rashidirad

Year of publication:	2021
Authors:	Shahbaznezhad, Hamidreza ; Dolan, Rebecca ; Rashidirad, Mona
Published in:	Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 53.2021, p. 47-65
Subject:	Content context \| Content type \| Engagement behavior \| Facebook \| Instagram \| Media richness theory \| Social Web \| Social web \| Online-Marketing \| Internet marketing \| Konsumentenverhalten \| Consumer behaviour \| Kundenintegration \| Customer integration

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