The role of speed on customer satisfaction and switching intention : a study of the UK mobile telecom market
Year of publication: |
2020
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Authors: | Dey, Bidit Lal ; Al-Karaghouli, Wafi ; Minov, Stanimir ; Babu, Mujahid Mohiuddin ; Ayios, Angela ; Mahammad, Syed Sardar ; Binsardi, Ben |
Published in: |
Information systems management. - London [u.a.] : Taylor & Francis, ISSN 1934-8703, ZDB-ID 2069986-4. - Vol. 37.2020, 1, p. 2-15
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Subject: | brand image | Mobile telecom | perceived value and customer satisfaction | service quality | switching cost | switching intention | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Mobilkommunikation | Mobile communications | Telekommunikationssektor | Telecommunications industry | Konsumentenverhalten | Consumer behaviour | Wechselverhalten | Switching behaviour | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing |
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