The Role of the Need for Cognitive Closure in the Effectiveness of the Disrupt-Then-Reframe Influence Technique
| Year of publication: |
2007
|
|---|---|
| Authors: | Kardes, Frank R. ; Fennis, Bob M. ; Hirt, Edward R. ; Tormala, Zakary L. ; Bullington, Brian |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 34.2007, 3, p. 377-385
|