THE ROLE OF THE PERFORMANCE DASHBOARD IN THE MANAGEMENT OF MODERN ENTERPRISES

Nowadays, the management of any modern enterprise requires a real-time information system which should allow the continuous and quick display of the data which is critical in order to control the company in the current economic context. The performance dashboard is such an information system. It is made up of quantity, quality or financial management indicators or, in other words, of greatly significant pieces of information put together, which have immediate meaning for the person reading it. We must take into consideration the fact that the data is extremely dense and it is in continuous movement, being used in forming plans, in supporting decisions and in achieving control. The quality of decision and the achievement of performance depend on the quality of the information supplied. That is the reason why, in order to be useful for the decision-making process, the information must be reliable, up-to-date, complete, pertinent and accessible for the decision makers. Thus, an efficient performance dashboard is the one that allows the assessment and management of performance by means of the progress methods set in the strategy, and that helps the management face the changes and the challenges in the current economic climate.