"The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models"
| Year of publication: |
1993
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|---|---|
| Authors: | Swait, Joffre ; Louviere, Jordan |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 30.1993, 3, p. 305-314
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