The role of the technology acceptance model in explaining effects of image interactivity technology on consumer responses
| Year of publication: |
2006
|
|---|---|
| Authors: | Lee, Hyun-Hwa ; Fiore, Ann Marie ; Kim, Jihyun |
| Published in: |
International journal of retail & distribution management. - Bradford : Emerald, ISSN 0959-0552, ZDB-ID 10268844. - Vol. 34.2006, 8, p. 621-644
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